Lois Bruu is Vice President on the Humanitarian & Development team at MasterCard, where she designs financial services solutions that foster financial inclusion and economic development in developing countries. She currently leads product development for the micro-commerce sector, which is focused on connecting consumers and merchants to the formal economy primarily in Sub-Saharan Africa. She has also held key partnership management roles, including managing MasterCard’s relationship with the Bill and Melinda Gates Foundation, the grant from which funded the Lab for Financial Inclusion in Nairobi.
Prior to joining MasterCard, Bruu served as President of Concero Connect, L3C, a social enterprise designed to deliver affordable Internet and mobile money services via satellite to countries in Africa. Previously, she was President of ECO Capacity Exchange, Ltd., a digital currency-based exchange for multilateral barter. For 13 years, she held leadership positions at TradeCard (acquired by GT Nexus / Infor), a cloud-based supply chain management platform. She helped manage TradeCard’s growth from early stage to $50M in revenue.
Bruu co-founded two international satellite companies in with social missions in emerging markets and grew them to $100M+ valuations. BelCom was a telecommunications company for the former Soviet Union that reached $15M in revenue, later purchased by Lockheed Martin Global Telecommunications. DTV was a satellite television and Internet service for Russia. For both, she designed the corporate social responsibility strategies, focused on allocating bandwidth to underserved communities. She raised $12M and $25M investments and managed early-stage operations.
She has a master’s degree in Telecommunications, specializing in economic development, from New York University, and a bachelor’s degree in Mathematics from Boston College.